Regulators and industry alike are implementing systems that track and trace products throughout the supply chain, ensuring consumer confidence in the safety and legality of their seafood along the way.
For example, Gulf Wild™ tags red snapper and grouper harvested in the Gulf of Mexico with unique numbers so that seafood buyers and sellers can track each fish all the way back to the fisherman who caught it. The system ensures that these oft-substituted fish are genuine and the exact fish they're paying for, resolving any fraud issues.
Another program, Gulf Seafood Trace, integrated an electronic Trip Ticket system with an electronic traceability system to capture and share key information about fisheries products as they moved through the supply chain, from the point of harvest to the consumer. The system’s data check and confirmation components verified this information and the seafood's origin, ensuring confidence in the marketplace.